For many of you Jonathan Ive isn’t a household name yet. For for the technology fanatic readers hes considered the Father of Modern Industrial design. Ive’s most famous work has been accomplished while during his tenure at Apple in Cupertino.
Since 1996 Ive has been the face of Apple design and most recently the Human Interface Division after the ouster of Scott Forstall during the Apple Maps fiasco. He strikes an odd chord with me, one that makes me think he’s a bit crazy in a way that one envisions a modern day mad scientist. Regardless, Ive seems to be positioning himself as a more in touch version of his former boss Steve Jobs. Although Tim Cook is doing a amazing things at Apple Inc, I think an Apple with Jony Ive at the helm will be a force to be reckoned with.
“You know how very often technology tends to inhibit rather than enable more nuanced, subtle communication?” he asks. This is the question that haunts the son of a craftsman: Is he making tools that improve the world or shut people down? “We spent a lot of time working on this special mechanism inside, combined with the built-in speaker” —he demonstrates on his wrist. You can select a chosen person, also wearing the watch, and transmit your pulse to them. “You feel this very gentle tap,” he says, “and you can feel my heartbeat. This is a very big deal, I think. It’s being able to communicate in a very gentle way.”
Without going into Jony Ive’s entire story, the video below will take on a journey into iPhone and Apple Watch development like you’ve never heard before. The video gives Ive’s take on the current Android landscape and the companies that have shamelessly copied Apples design principles. All in all, Ive seems like a man possessed by his desire to design products that are the best possible creations.
Do you think that Ive’s take on design is something that qualifies him as one of the greatest of all time? Let us know what you think in the comment section below.